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1 subir el precio
(v.) = push + cost + up, raise + price, jack up + the price, rack up + the priceEx. For example, a micro computer with a facility for access via multiple terminals would obviously push the cost up considerably.Ex. Publishers are likely to react to economic difficulties by raising their prices and reducing the number of published titles.Ex. To that end, Marriott has announced its room rates will include everything up front; no hidden taxes or fees to jack up the price at the end of your stay.Ex. Retailers are just adding salt to injury by rack up the price even more.* * *(v.) = push + cost + up, raise + price, jack up + the price, rack up + the priceEx: For example, a micro computer with a facility for access via multiple terminals would obviously push the cost up considerably.
Ex: Publishers are likely to react to economic difficulties by raising their prices and reducing the number of published titles.Ex: To that end, Marriott has announced its room rates will include everything up front; no hidden taxes or fees to jack up the price at the end of your stay.Ex: Retailers are just adding salt to injury by rack up the price even more. -
2 drive
1. past tense - drove; verb1) (to control or guide (a car etc): Do you want to drive (the car), or shall I?) conducir2) (to take, bring etc in a car: My mother is driving me to the airport.) llevar (en coche)3) (to force or urge along: Two men and a dog were driving a herd of cattle across the road.) conducir4) (to hit hard: He drove a nail into the door; He drove a golf-ball from the tee.) hincar, clavar, mandar5) (to cause to work by providing the necessary power: This mill is driven by water.) hacer funcionar, mover, impulsar
2. noun1) (a journey in a car, especially for pleasure: We decided to go for a drive.) paseo en coche2) (a private road leading from a gate to a house etc: The drive is lined with trees.) camino de entrada3) (energy and enthusiasm: I think he has the drive needed for this job.) ímpetu, empuje, dinamismo4) (a special effort: We're having a drive to save electricity.) campaña5) (in sport, a hard stroke (with a golf-club, a cricket bat etc).) drive6) ((computers) a disk drive.) lectura de disquete•- driver- driver's license
- drive-in
- drive-through
- driving licence
- be driving at
- drive off
- drive on
drive1 n1. paseo en coche / vuelta en cocheshall we go for a drive? ¿vamos a dar una vuelta en coche?2. camino de la entradadrive2 vb conducirtr[draɪv]3 SMALLSPORT/SMALL (golf) golpe nombre masculino inicial, tiro de salida; (tennis) golpe nombre masculino fuerte, drive nombre masculino4 (campaign) campaña5 SMALLMILITARY/SMALL ofensiva, avanzada7 (need, compulsion) necesidad nombre femenino, impulso, instinto8 (propulsion system) transmisión nombre femenino, propulsión nombre femenino; (of wheeled vehicle) tracción nombre femenino■ right/left-hand drive con el volante a la derecha/izquierda9 SMALLBRITISH ENGLISH/SMALL (competition, tournament) torneo1 (operate - vehicle) conducir■ what car do you drive? ¿qué coche tienes?2 (take - person) llevar (en coche)■ could you drive me to the airport? ¿podrías llevarme al aeropuerto?3 (cause to move - person) hacer, obligar a; (- animal) arrear4 (of wind - blow) llevar; (of water) llevarse5 (provide power for, keep going) hacer funcionar, mover7 (construct - tunnel) perforar, abrir; (- motorway) construir8 (force, compel to act) forzar, obligar; (cause to be in state) llevar, empujar9 (make work hard, overwork) hacer trabajar1 (vehicle) conducir■ can you drive? ¿sabes conducir?■ don't drive so fast no vayas tan rápido, no corras■ in England, people drive on the left en Inglaterra, la gente conduce por la izquierda2 (of rain, hail, snow) azotar, barrer\SMALLIDIOMATIC EXPRESSION/SMALLto drive a coach and horses through something saltarse algo a la torerato drive a hard bargain saber cómo conseguir lo que uno,-a quiere, ser buen,-na negociador,-rato drive something home hacer entender algo1) impel: impeler, impulsar2) operate: guiar, conducir, manejar (un vehículo)3) compel: obligar, forzar4) : clavar, hincarto drive a stake: clavar una estaca6)to drive crazy : volver locodrive vi: manejar, conducirdo you know how to drive?: ¿sabes manejar?drive n1) ride: paseo m en coche2) campaign: campaña ffund-raising drive: campaña para recaudar fondos3) driveway: camino m de entrada, entrada f4) transmission: transmisión ffront-wheel drive: tracción delantera5) energy: dinamismo m, energía f6) instinct, need: instinto m, necesidad f básican.• lector s.m.n.• empuje s.m.• mando s.m.• paseo s.m.• paseo en carro s.m.expr.• volverle (a una persona) loca v.v.(§ p.,p.p.: drove, driven) = clavar v.• conducir v.• empujar v.• forzar v.• guiar v.• hostigar v.• impulsar v.• llevar en carro v.• manejar v.• rodar v.
I
1. draɪv1) ( Transp)a) \<\<car/busain\>\> manejar or (Esp) conducir*; \<\<racing car/power boat\>\> pilotar, pilotearb) ( convey in vehicle) llevar en coche2)a) ( cause to move) (+ adv compl)b) ( Sport) \<\<ball\>\> mandar, lanzar*c) (provide power for, operate) hacer* funcionar, mover*3)a) ( make penetrate) \<\<nail\>\> clavar; \<\<stake\>\> hincar*to drive something INTO something — clavar/hincar* algo en algo
b) ( open up) \<\<tunnel/shaft\>\> perforar, abrir*4)a) ( cause to become) volver*imprisonment drove him insane — la prisión lo volvió loco or lo llevó a la locura
he drives me crazy o mad with his incessant chatter — me saca de quicio con su constante cháchara
she drives me wild! — (colloq) me vuelve loco! (fam)
b) ( compel to act)to drive somebody to + INF — llevar or empujar a alguien a + inf
she is driven by ambition — la impulsa or motiva la ambición
c) ( overwork)
2.
vi manejar or (Esp) conducir*to drive on the right/left — manejar or (Esp) conducir* por la derecha/izquierda
Phrasal Verbs:- drive at- drive on- drive up
II
1) c ( in vehicle)to go for a drive — ir* a dar un paseo or una vuelta en coche
2) ca) ( leading to house) camino m, avenida f ( que lleva hasta una casa)b) ( in front of house) entrada f ( para coches)3) c (in golf, tennis) golpe m fuerte4)a) u ( energy) empuje m, dinamismo m5) ca) ( organized effort) campaña fb) ( attacking move) ( Mil) ofensiva f, avanzada fc) ( in US football) ataque m6)a) u c ( propulsion system) transmisión f, propulsión fb) u ( Auto)front-wheel/rear-wheel drive — tracción f delanteraasera
[draɪv] (vb: pt drove) (pp driven)right-/left-hand drive — con el volante a la derecha/a la izquierda
1. N1) (=journey, outing)test 4.to go for a drive — ir a dar una vuelta or un paseo en coche
2) (=private road) (in front of garage) entrada f ; (to large house) camino m (de acceso), avenida f3) (Tennis) golpe m directo, drive m ; (Golf) drive m4) (=energy, motivation) empuje m, dinamismo m•
to have drive — tener empuje or dinamismo•
to lack drive — no tener empuje or dinamismo5) (Psych) (=impulse) impulso m, instinto mto have a high/low sex drive — tener la libido or líbido alta/baja, tener mucho/poco apetito sexual
6) (=campaign, effort) campaña f7) (Tech) (=power transmission system) transmisión f, propulsión f(Aut)•
a left-hand/ right-hand drive car — un coche con el volante a la izquierda/derecha8) (=gear position in automatic car) marcha f9) (Comput) (also: disk drive) unidad f de discoCD-ROM drive — unidad f de CD-ROM
10) (=tournament)whist drive — certamen m de whist
11) (Mil) (=attack) ofensiva f2. VT1) (=operate) [+ car, bus, train] conducir, manejar (LAm); [+ racing car, speedboat] pilotar2) (=carry) [+ passenger] llevar (en coche)3) (=power) [+ machine, vehicle] hacer funcionar4) (=cause to move)a strong wind was driving the clouds across the sky — un viento fuerte arrastraba las nubes por el cielo
troops drove the demonstrators off the streets — las tropas obligaron a los manifestantes a abandonar las calles
home 2., 2)to drive a post into the ground — clavar or hincar un poste en el suelo
6) (=excavate) [+ tunnel] abrir, construir; [+ hole] perforar; [+ furrow] hacer7) (=force)high prices are driving local people out of the area — el que los precios sean tan altos está haciendo que la gente se vaya a vivir a otras zonas
•
to drive sb to drink, his worries drove him to drink — sus problemas le llevaron a la bebidabargain 1., 1), home 2., 2)it's enough to drive you to drink — hum te crispa los nervios
8) (=impel, motivate) empujar, moverhe was driven by greed/ambition — lo empujaba or movía la avaricia/ambición
to drive sb to do sth, drive sb into doing sth — empujar or llevar a algn a hacer algo
depression drove him to attempt suicide — la depresión le empujó or llevó a intentar suicidarse
what drove you to write this book? — ¿qué le empujó or llevó a escribir este libro?
9) (=overwork)10) (Sport) [+ ball] mandar3. VI1) (=operate vehicle) conducir, manejar (LAm)can you drive? — ¿sabes conducir or (LAm) manejar?
2) (=go)•
to drive at 50km an hour — ir (en un coche) a 50km por hora•
we'll drive down in the car this weekend — este fin de semana bajaremos en coche•
he drove into a wall — chocó con un muro•
to drive to London — ir a Londres en coche3) (=handle) conducirse, manejarse (LAm)the new Ford drives really well — el nuevo Ford se conduce or (LAm) se maneja muy bien
4) (=beat)4.CPDdrive shaft N — (Aut) árbol m motor
- drive at- drive on- drive up* * *
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1. [draɪv]1) ( Transp)a) \<\<car/bus/train\>\> manejar or (Esp) conducir*; \<\<racing car/power boat\>\> pilotar, pilotearb) ( convey in vehicle) llevar en coche2)a) ( cause to move) (+ adv compl)b) ( Sport) \<\<ball\>\> mandar, lanzar*c) (provide power for, operate) hacer* funcionar, mover*3)a) ( make penetrate) \<\<nail\>\> clavar; \<\<stake\>\> hincar*to drive something INTO something — clavar/hincar* algo en algo
b) ( open up) \<\<tunnel/shaft\>\> perforar, abrir*4)a) ( cause to become) volver*imprisonment drove him insane — la prisión lo volvió loco or lo llevó a la locura
he drives me crazy o mad with his incessant chatter — me saca de quicio con su constante cháchara
she drives me wild! — (colloq) me vuelve loco! (fam)
b) ( compel to act)to drive somebody to + INF — llevar or empujar a alguien a + inf
she is driven by ambition — la impulsa or motiva la ambición
c) ( overwork)
2.
vi manejar or (Esp) conducir*to drive on the right/left — manejar or (Esp) conducir* por la derecha/izquierda
Phrasal Verbs:- drive at- drive on- drive up
II
1) c ( in vehicle)to go for a drive — ir* a dar un paseo or una vuelta en coche
2) ca) ( leading to house) camino m, avenida f ( que lleva hasta una casa)b) ( in front of house) entrada f ( para coches)3) c (in golf, tennis) golpe m fuerte4)a) u ( energy) empuje m, dinamismo m5) ca) ( organized effort) campaña fb) ( attacking move) ( Mil) ofensiva f, avanzada fc) ( in US football) ataque m6)a) u c ( propulsion system) transmisión f, propulsión fb) u ( Auto)front-wheel/rear-wheel drive — tracción f delantera/trasera
right-/left-hand drive — con el volante a la derecha/a la izquierda
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3 gazumping
= fait de revenir sur une promesse de vente pour accepter une offre plus élevéeEstate agents go around telling people... that the property from which they are hoping to move is incredibly saleable in the present market conditions... What if their present home is snapped up in 20 minutes flat, but they can't find what they want? So they don't put their existing property on the market until they have found what they want - which, with thousands of people doing just the same, could be some time... This encourages gazumping, which is, after all, only the market's way of raising prices to the point where demand meets supply. Hence the silly prices.
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4 Agriculture
Historically, Portugal's agricultural efficiency, measured in terms of crop yields and animal productivity, has been well below that of other European countries. Agricultural inefficiency is a consequence of Portugal's topography and climate, which varies considerably from north to south and has influenced farm size and farming methods. There are three major agricultural zones: the north, center, and south. The north (the area between the Douro and Minho Rivers, including the district of Trás-os-Montes) is mountainous with a wet (180-249 cm of rainfall/year), moderately cool climate. It contains about 2 million hectares of cultivated land excessively fragmented into tiny (3-5 hectares) family-owned farms, or minifúndios, a consequence of ancient settlement patterns, a strong attachment to the land, and the tradition of subdividing land equally among family members. The farms in the north produce the potatoes and kale that are used to make caldo verde soup, a staple of the Portuguese diet, and the grapes that are used to make vinho verde (green wine), a light sparkling white wine said to aid the digestion of oily and greasy food. Northern farms are too small to benefit from mechanization and their owners too poor to invest in irrigation, chemical fertilizers, or better seeds; hence, agriculture in the north has remained labor intensive, despite efforts to regroup minifúndios to increase farm size and efficiency.The center (roughly between the Douro and the Tagus River) is bisected by the Mondego River, the land to either side of which is some of the most fertile in Portugal and produces irrigated rice, corn, grapes, and forest goods on medium-sized (about 100 hectares) farms under a mixture of owner-cultivation and sharecropping. Portugal's center contains the Estrela Mountains, where sheep raising is common and wool, milk, and cheese are produced, especially mountain cheese ( Queijo da Serra), similar to French brie. In the valley of the Dão River, a full-bodied, fruity wine much like Burgundy is produced. In the southern part of the center, where the climate is dry and soils are poor, stock raising mixes with cereal crop cultivation. In Estremadura, the area north of Lisbon, better soils and even rainfall support intensive agriculture. The small farms of this area produce lemons, strawberries, pears, quinces, peaches, and vegetables. Estremadura also produces red wine at Colares and white wine at Buçelas.The south (Alentejo and Algarve) is a vast rolling plain with a hot arid climate. It contains about 2.6 million hectares of arable land and produces the bulk of Portugal's wheat and barley. It also produces one of Portugal's chief exports, cork, which is made from bark cut from cork oaks at nine-year intervals. There are vast groves of olive trees around the towns of Elvas, Serpa, and Estremoz that provide Portugal's olives. The warm climate of the Algarve (the most southern region of Portugal) is favorable for the growing of oranges, pomegranates, figs, and carobs. Almonds are also produced. Farms in the south, except for the Algarve, are large estates (typically 1,000 hectares or more in size) known as latifúndios, worked by a landless, wage-earning rural work force. After the Revolution of 25 April 1974, these large estates were taken over by the state and turned into collective farms. During the 1990s, as the radicalism of the Revolution moderated, collectivized agriculture was seen as counterproductive, and the nationalized estates were gradually returned to their original owners in exchange for cash payments or small parcels of land for the collective farm workers.Portugal adopted the Common Agricultural Policy (CAP) when it joined the European Union (EU) in 1986. The CAP, which is based on the principles of common pricing, EU preferences, and joint financing, has shifted much of Portugal's agricultural decision making to the EU. Under the CAP, cereals and dairy products have experienced declines in prices because these are in chronic surplus within the EU. Alentejo wheat production has become unprofitable because of poor soils. However, rice, tomatoes, sunflower, and safflower seed and potatoes, as well as Portuguese wines, have competed well under the CAP system. -
5 raise
1. III1) raise smth., smb. raise a suitcase (a chair, a stone. an overturned lamp, etc.) поднять чемодан и т.д.; the weight is too heavy, I can't raise it груз слишком тяжелый, я не могу его поднять; she slipped and the children raised her она поскользнулась, и дети ее подняли; raise a submarine (a sunken ship, etc.) поднять на поверхность подводную лодку и т.д.2) raise smth. raise a blind (a window, etc.) поднимать жалюзи и т.д.; raise the bonnet /the hood/ поднимать канет [автомобиля]: raise the lid поднимать /открывать/ крышку; raise one's veil (приподнимать вуаль; they raised the curtain они подняли занавес; raise a cloud of dust поднять /взметнуть/ облако пыли3) raise smth. raise one's eyes поднять глаза (на ком-л.); raise one's eyebrows поднимать брови (в знак изумления и т.п.); he raised his head and looked at me он поднял голову и взглянул /посмотрел/ на меня; if you want a ticket, please raise your hand кто хочет билет, пусть поднимет руку; when she came by he raised his hat когда она прошла мимо, он приподнял шляпу; raise a flag поднимать флаг4) raise smth. raise anchor поднимать якорь, сниматься с якоря; raise sail поднимать паруса; raise [а] camp сняться с привала /со стоянки/; свернуть лагерь5) raise smth. raise prices (the value of tile franc, a tariff, the rent, wages, a salary, one's income, revenue, etc.) повышать /увеличивать/ цены и т. а.; raise the temperature поднимать /повышать/ температуру; raise steam tech. поднять пары в котле6) raise smth. raise one's voice повышать голос; raise the volume of a radio увеличивать /повышать/ громкость радиоприема7) raise smth. the news raised his spirits от этой новости у него улучшилось настроение; the good news raised their hopes хорошие новости воскресили в них надежду8) raise with. raise a question (an issue, a [new] point, etc.) ставить /поднимать, выдвигать/ вопрос и т.д.; raise objections возражать, выдвигать возражения; raise a protest заявлять протест; raise a claim (a demand, etc.) предъявлять претензию и т.д.; the crowd raised a cheer толпа разразилась аплодисментами; raise difficulties чинить препятствия, создавать трудности; raise a quarrel затевать ссору; raise a disturbance /а row/ учинять скандал /неприятность/; поднимать шум; raise a revolt (a riot, a rebellion, a mutiny) поднимать восстание и т.д.9) raise smth. raise laughter (a smile, a controversy, a storm of protests, a menacing murmur, etc.) вызывать смех и т.д.; his jokes always raised a laugh его шутки неизменно вызывали смех; raise suspicion (smb.'s hopes, expectations, desires, etc.) возбуждать /вызывать/ подозрение и т.д.; the sight raised memories это зрелище пробудило /воскресило/ воспоминания; raise a prejudice порождать предрассудки /предубеждение/; raise a blush заставлять краснеть; there is nothing like walking for raising a thirst ничто так не вызывает жажду, как ходьба; raise a blister coll. натереть волдырь; these shoes always raise blisters в этой обуви обязательно сотрешь себе ноги; raise a bump сон. набить шишку10) raise smth. raise an embargo (a quarantine, a ban, etc.) отменять эмбарго и т.д.: raise a siege снимать осаду; raise a blockade снимать или прорывать блокаду11) raise smth. USA raise corn (wheat, vegetables, flowers, crops, etc.) выращивать кукурузу и т.д.; raise smb. raise cattle (poultry, sheep, fowl, horses, prize-winning terriers, etc.) разводить крупный рогатый скот и т.д.; she raised five children она вырастила пятерых детей12) raise smth. offic. raise a building (a house, a palace, a temple, a lighthouse, etc.) возводить /сооружать/ здание и т.д.; raise a monument (a statue, etc.) воздвигать / ставить/ памятник и т.д.; raise a bank насыпать вал13) raise smth. raise taxes (a tax, rent, rates) собирать /взимать/ налоги и т.д.; raise a subscription собирать (деньги) по подписке; raise money (funds, etc.) собирать /добывать/ деньги и т.д.; how large a sum did they raise? какую сумму они собрали?; raise a fleet (a committee, a search party, etc.) создавать флот и т.д.; raise troops набирать войска; raise a unit формировать часть /подразделение/2. IVraise smth. in some manner raise smth. slowly (carefully, carelessly, etc.) поднимать что-л. медленно и т.д., raise smth. at some time the chair fell over, so he raised it again стул опрокинулся, поэтому он снова его поднял3. V1) raise smth. some distance raise a wall three feet (a table three inches, etc.) поднять стену на три фута и т.д.2) raise smth. a certain amount raise the price of a loaf a penny поднять цену на одни пенс на буханку хлеба4. VIIraise smb., smth. to do smth. raise smb. to defend smth. поднять кого-л. на защиту чего-л.; they raised money to help the homeless они собирали деньги, чтобы помочь лишившимся крова; he didn't raise a finger to help us он и пальцем не пошевельнул, чтобы помочь нам5. XI1) be raised thousands of tons of coal were raised были выданы на-гора тысячи тонн угля2) be raised when the curtain was raised когда подняли /поднялся/ занавес3) be raised do you think their wages aught to be raised? вы не думаете, что им следует повысить заработную плату /их заработная плата должна быть повышена/?4) be raised in smth. their voices were raised [as in anger] они говорили в повышенном тоне [,словно сердились друг на друга]5) be raised in smth. not a voice was raised in opposition (in defence, in protest, etc.) никто не сказал ни слева против и т.д.; be raised against smth. protest were raised against this measure это мероприятие вызвало протест6) be raised two new points were raised были выдвинуты /подняты, поставлены/ два новых вопроса7) be raised the ban on drugs is not likely to be raised вряд ли будет снят запрет на наркотики8) be raised in some place he was born, raised and educated in California он родился, вырос и получил образование в Калифорнии; he was raised in the country он вырос в деревне; where was he raised откуда он родом?9) be raised to smth. the legation was raised to the status of an embassy дипломатическая миссия была преобразована в посольство; this conjecture is raised almost to a certainty это предположение превратилось почти в уверенность; be raised from smth. the firm was twice raised from its ashes эта фирма дважды поднималась из пепла6. XVIIIraise oneself he raised himself он поднялся /встал/; raise oneself after falling подняться после падения; raise oneself to (on) smth. raise oneself to a sitting' posture принять сидячее положение, сесть; raise oneself on one's elbow приподняться на локте7. XXI11) raise smth., smb. in (to, above, etc.) smth. raise the child in one's arms взять ребенка на руки и поднять его; raise smth. to one's shoulder поднять что-л. на плечи; raise smth. above one's.head приподнять что-л. над головой; raise a weight from the ground поднять тяжесть /груз/ с земли; the building raises its tower above the city башня этого здания возвышается над городом; the wind raised the fallen leaves from the ground ветер поднимал с земли опавшие листья; raise the workmen from a mine поднимать шахтеров из шахты (на поверхность земли); raise a sunken ship to the surface of the sea поднять затонувший корабль на поверхность моря; raise smth. with smth. raise water with a pump поднимать воду насосом; he raised the suitcase with difficulty он с трудом поднял чемодан; he raised it with one hand он поднял это одной рукой; raise smth. to smb. raise one's hat (one's hand) to one's neighbour приподнять шляпу (руку), приветствуя соседа2) raise smth. to smth., smb. raise one's finger to one's lips приложить палец к губам; raise one's glass to one's lips поднеси) рюмку /стакан/ к губам; raise one's glass to smb., smth. поднять бокал /провозгласить тост/ за кого-л., что-л.; he raised his hand to the wheel to focus the microscope better он протянул руку к винту, чтобы получше отрегулировать микроскоп; raise smth. for smth. raise one's hand for an answer поднять руку, прося разрешения ответить; raise one's hand for silence поднять руку, требуя тишины3) raise smb. at (in) smth. raise smb. at midnight (at dawn, early in the morning, etc.) поднять кого-л. посреди ночи и т.д.; raise smb. out of /from /smth. raise smb. out of sleep разбудить кого-л.; the sound of the bugle raised him from his bed звук горна поднял его с постели; raise smb. from the dead воскресить кого-л. из мертвых4) raise the price by smth. raise the price by 20 per cent повышать цену на двадцать процентов; raise one's claim by very little несколько повысить свои требования; raise smth. to smth. raise the price to t 10 повысить цену до десяти фунтов; raise production to a maximum довести выпуск продукции до максимума; raise smth. from smth. to smth. raise the income tax from t 1 to i 2 повысить подоходный налог с одного фунта до двух; raise smth., smb. in smth. raise water in a dam поднимать воду в запруде; raise smb. in smb.'s estimation поднять кого-л. в чьих-л. глазах; this raised me considerably in his estimation в результате этого его уважение ко мне значительно возросло; raise smth. by smth. raise the pitch of a piano by a quarter tone поднять /повысить/ высоту звучания пианино на четверть тона || raise one's voice in anger повышать голос в гневе; don't raise your voice above a whisper говорите только шепотом; raise one's voice at smb. говорить с кем-л. в повышенном тоне, повышать голос на кого-л.5) raise smth. in (to, against) smth., smb. raise one's voice in opposition to /against/ smth. smb. поднять [свой] голос /выступить/против чего-л., кого-л.; raise one's voice in defence /for/ smth., smb. поднять голос в защиту чего-л., кого-л.6) raise smth. with smth. raise a rebellion (a riot, etc.) with stirring speeches вызывать /поднимать/ восстание и т.д. зажигательными /волнующими/ речами; raise smth. in smth. raise a rebellion in the country поднимать в стране восстание; raise smb. to smth. raise smb. to the defence of smth. (to a rebellion, to mutiny, etc.) поднять кого-л. на защиту чего-л. и т.д.; raise smb. against smb. raise the country (the people, etc.) against: smb. поднять страду и т.д. на борьбу с кем-л.; raise smth. on smth. raise a blush on the cheeks of a young girl вызвать румянец на щеках молодой девушки; raise blisters on one's feet coll. натирать волдыри у себя на ногах7) raise smb., smth. from smth. raise smb. from poverty поднять /вытащить/ кого-л. из бедности; raise a [private] soldier from the ranks произвести рядового в офицеры; raise the village from obscurity сделать эту деревню знаменитой, принести этой деревне известность /славу/; raise smb. in smth. raise smb. in rank (in pay, etc.) повысить кого-л. в чине и т.д.; raise smb. to smth. raise smb. to the rank of colonel (of major, etc.) произвести кого-л. в чин полковника и т.д.; raise smb. to peerage пожаловать кому-л. пэрство /достоинство пэра/; raise smb. to power привести кого-л. к власти; raise smb. to the throne возвести кого-л. на трон; this raised him to the first rank among the writers of fiction это выдвинуло его в первый ряд среди писателей-беллетристов; raise smb. from smth. to smth. raise smb. from clerk to manager (from a low estate to an office of distinction, etc.) повысить кого-л. от служащего /клерка/ до управляющего и т.д.8) esp. USA raise smth. from smth. raise plants from seeds (from cuttings. etc.) выращивать растения из семян и т.д.; raise smb. on smth. raise horses on grass выращивать лошадей на подножном корму; raise a baby on cow's milk растить ребенка на коровьем молоке9) raise smth. in (on, along, etc.) smth. offic. raise new apartment houses in this street (along the avenue, on the bank of the river, etc.) воздвигать /сооружать/ жилые дома на этой улице и т.д.; raise smth. to smb. raise a monument to smb. воздвигнуть /поставить/ памятник кому-л.10) raise smth. for smth. raise funds for a holiday (money for the trip, money for a new undertaking, etc.) собирать деньги на отпуск и т.д.; raise smth. by smth. raise money by subscription (by taxation, etc.) собирать денежные средства по подписке и т.д.8. XXIIraise smth. by doing smth. our soldiers raised the siege by driving away the enemy отогнав врага, наши солдаты сняли осаду -
6 set
set [set]jeu ⇒ 1 (a) série ⇒ 1 (a) ensemble ⇒ 1 (a), 1 (c) cercle ⇒ 1 (b) appareil ⇒ 1 (d) poste ⇒ 1 (d) set ⇒ 1 (e) fixe ⇒ 2 (a) arrêté ⇒ 2 (b) figé ⇒ 2 (b) résolu ⇒ 2 (c) prêt ⇒ 2 (d) mettre ⇒ 3 (a), 3 (c), 3 (d) poser ⇒ 3 (a), 3 (c), 3 (e), 3 (i) situer ⇒ 3 (b) régler ⇒ 3 (c) fixer ⇒ 3 (f), 3 (i) établir ⇒ 3 (f) faire prendre ⇒ 3 (h) se coucher ⇒ 4 (a) prendre ⇒ 4 (b)1 noun(a) (of tools, keys, golf clubs, sails) jeu m; (of numbers, names, instructions, stamps, weights) série f; (of books) collection f; (of furniture) ensemble m; (of cutlery, dishes, glasses) service m; (of lingerie) parure f; (of wheels) train m; (of facts, conditions, characteristics, data) ensemble m; (of events, decisions, questions) série f, suite f; Typography (of proofs, characters) jeu m; Computing (of characters, instructions) jeu m, ensemble m;∎ a set of matching luggage un ensemble de valises assorties;∎ a set of table/bed linen une parure de table/de lit;∎ a set of sheets une parure de lit;∎ badminton/chess set jeu m de badminton/d'échecs;∎ they're playing with Damian's train set ils jouent avec le train électrique de Damian;∎ the cups/the chairs are sold in sets of six les tasses/les chaises sont vendues par six;∎ I can't break up the set je ne peux pas les dépareiller;∎ they make a set ils vont ensemble;∎ to collect the (whole) set rassembler toute la collection, faire la collection;∎ he made me a duplicate set (of keys) il m'a fait un double des clés; (of contact lenses) il m'en a fait une autre paire;∎ a full set of the encyclopedia une encyclopédie complète;∎ a full set of Tolstoy's works les œuvres complètes de Tolstoï;∎ they've detected two sets of fingerprints ils ont relevé deux séries d'empreintes digitales ou les empreintes digitales de deux personnes;∎ given another set of circumstances, things might have turned out differently dans d'autres circonstances, les choses auraient pu se passer différemment;∎ the first set of reforms la première série ou le premier train de réformes;∎ they ran a whole set of tests on me ils m'ont fait subir toute une série d'examens(b) (social group) cercle m, milieu m;∎ he's not in our set il n'appartient pas à notre cercle;∎ we don't go around in the same set nous ne fréquentons pas le même milieu ou monde;∎ the riding/yachting set le monde ou milieu de l'équitation/du yachting;∎ the literary set les milieux mpl littéraires;∎ the Markham set Markham et ses amis(c) Mathematics ensemble m∎ a colour TV set un poste de télévision ou un téléviseur couleur∎ first set to Miss Williams set Williams∎ on (the) set Cinema & Television sur le plateau; Theatre sur scène(g) (part of performance → by singer, group)∎ he'll be playing two sets tonight il va jouer à deux reprises ce soir;∎ her second set was livelier la deuxième partie de son spectacle a été plus animée(i) (for hair) mise f en plis;∎ to have a set se faire faire une mise en plis∎ I could tell he was angry by the set of his jaw rien qu'à la façon dont il serrait les mâchoires, j'ai compris qu'il était en colère(k) (direction → of wind, current) direction f;∎ suddenly the set of the wind changed le vent a tourné soudainement∎ tomato/tulip sets tomates fpl/tulipes fpl à repiquer(n) (clutch of eggs) couvée f(q) (of badger) terrier m(a) (specified, prescribed → rule, price, quantity, sum, wage) fixe;∎ meals are at set times les repas sont servis à heures fixes;∎ there are no set rules for raising children il n'y a pas de règles toutes faites pour l'éducation des enfants;∎ the tasks must be done in the set order les tâches doivent être accomplies dans l'ordre prescrit;∎ with no set purpose sans but précis∎ her day followed a set routine sa journée se déroulait selon un rituel immuable;∎ he has a set way of doing it il a sa méthode pour le faire;∎ to be set in one's ways avoir ses (petites) habitudes;∎ to become set in one's views devenir rigide dans ses opinions(c) (intent, resolute) résolu, déterminé;∎ to be set on or upon sth vouloir qch à tout prix;∎ I'm (dead) set on finishing it tonight je suis (absolument) déterminé à le finir ce soir;∎ he's dead set against it il s'y oppose formellement(d) (ready, in position) prêt;∎ are you (all) set to go? êtes-vous prêt à partir?∎ he seems well set to win il semble être sur la bonne voie ou être bien parti pour gagner;∎ house prices are set to rise steeply les prix de l'immobilier vont vraisemblablement monter en flèche∎ one of our set books is 'Oliver Twist' un des ouvrages au programme est 'Oliver Twist'(a) (put in specified place or position) mettre, poser;∎ he set his cases down on the platform il posa ses valises sur le quai;∎ she set the steaming bowl before him elle plaça le bol fumant devant lui;∎ to set a proposal before the board présenter un projet au conseil d'administration;∎ to set sb on his/her feet again remettre qn sur pied;∎ to set a match to sth mettre le feu à qch;∎ to set sb ashore débarquer qn(b) (usu passive) (locate, situate → building, story) situer;∎ the house is set in large grounds la maison est située dans un grand parc;∎ his eyes are set too close together ses yeux sont trop rapprochés;∎ the story is set in Tokyo l'histoire se passe ou se déroule à Tokyo;∎ her novels are set in the 18th century ses romans se passent au XVIIIème siècle∎ I set my watch to New York time j'ai réglé ma montre à l'heure de New York;∎ set your watches an hour ahead avancez vos montres d'une heure;∎ he's so punctual you can set your watch by him! il est si ponctuel qu'on peut régler sa montre sur lui!;∎ I've set the alarm for six j'ai mis le réveil à (sonner pour) six heures;∎ how do I set the margins? comment est-ce que je fais pour placer les marges?;∎ set the timer for one hour mettez le minuteur sur une heure;∎ first set the control knob to the desired temperature mettez tout d'abord le bouton de réglage sur la température voulue;∎ the lever was set in the off position le levier était sur "arrêt"∎ the handles are set into the drawers les poignées sont encastrées dans les tiroirs;∎ there was a peephole set in the door il y avait un judas dans la porte;∎ to set a stake in the ground enfoncer ou planter un pieu dans la terre;∎ metal bars had been set in the concrete des barres en métal avaient été fixées dans le béton;∎ the brooch was set with pearls la broche était sertie de perles;∎ the ruby was set in a simple ring le rubis était monté sur un simple anneau;∎ Medicine to set a bone réduire une fracture;∎ figurative his face was set in a frown son visage était figé dans une grimace renfrognée;∎ she set her jaw and refused to budge elle serra les dents et refusa de bouger;∎ we had set ourselves to resist nous étions déterminés à résister(e) (lay, prepare in advance → trap) poser, tendre;∎ to set the table mettre le couvert ou la table;∎ to set the table for two mettre deux couverts;∎ set an extra place at table rajoutez un couvert(f) (establish → date, price, schedule, terms) fixer, déterminer; (→ rule, guideline, objective, target) établir; (→ mood, precedent) créer;∎ they still haven't set a date for the party ils n'ont toujours pas fixé de date pour la réception;∎ you've set yourself a tough deadline or a tough deadline for yourself vous vous êtes fixé un délai très court;∎ it's up to them to set their own production targets c'est à eux d'établir ou de fixer leurs propres objectifs de production;∎ a deficit ceiling has been set un plafonnement du déficit a été imposé ou fixé ou décidé;∎ to set a value on sth décider de la valeur de qch;∎ figurative they set a high value on creativity ils accordent une grande valeur à la créativité;∎ the price was set at £500 le prix a été fixé à 500 livres;∎ the judge set bail at $1,000 le juge a fixé la caution à 1000 dollars;∎ how are exchange rates set? comment les taux de change sont-ils déterminés?;∎ to set an age limit at… fixer une limite d'âge à…;∎ to set a new fashion or trend lancer une nouvelle mode;∎ to set a new world record établir un nouveau record mondial;∎ to set the tone for or of sth donner le ton de qch∎ to set sth alight or on fire mettre le feu à qch;∎ it sets my nerves on edge ça me crispe;∎ also figurative she set me in the right direction elle m'a mis sur la bonne voie;∎ to set sb against sb monter qn contre qn;∎ he/the incident set the taxman on my trail il/l'incident a mis le fisc sur ma piste;∎ to set the dogs on sb lâcher les chiens sur qn;∎ the incident set the family against him l'incident a monté la famille contre lui;∎ it will set the country on the road to economic recovery cela va mettre le pays sur la voie de la reprise économique;∎ his failure set him thinking son échec lui a donné à réfléchir;∎ the scandal will set the whole town talking le scandale va faire jaser toute la ville;∎ to set the dog barking faire aboyer le chien;∎ the wind set the leaves dancing le vent a fait frissonner les feuilles;∎ to set a machine going mettre une machine en marche(h) (solidify → yoghurt, jelly, concrete) faire prendre;∎ pectin will help to set the jam la pectine aidera à épaissir la confiture∎ the strikers' demands set the management a difficult problem les exigences des grévistes posent un problème difficile à la direction;∎ I set them to work tidying the garden je les ai mis au désherbage du jardin;∎ I've set myself the task of writing to them regularly je me suis fixé la tâche de leur écrire régulièrement∎ she set the class a maths exercise, she set a maths exercise for the class elle a donné un exercice de maths à la classe;∎ who sets the test questions? qui choisit les questions de l'épreuve?∎ to set sb's hair faire une mise en plis à qn;∎ and I've just had my hair set! et je viens de me faire faire une mise en plis!;∎ I set my own hair je me fais moi-même mes mises en plis∎ to set type composer∎ to set sth to music mettre qch en musique(a) (sun, moon, stars) se coucher;∎ we saw the sun setting nous avons vu le coucher du soleil(b) (become firm → glue, cement, plaster, jelly, yoghurt) prendre;∎ her features had set in an expression of determination ses traits s'étaient durcis en une expression de très forte détermination∎ he set to work il s'est mis au travail(e) (plant, tree) prendre racine(g) (wind, tide)∎ the wind looks set fair to the east on dirait un vent d'ouest►► Theatre, Cinema & Television set designer décorateur(trice) m,f;Grammar set expression expression f figée;set figures (in skating) figures fpl imposées;set meal, set menu meal menu m;Grammar set phrase expression f figée;(b) (fireworks) pièce f (de feu) d'artifice(c) (of scenery) élément m de décorSport set point (in tennis) balle f de set;Technology set screw vis f de réglage;Sport set scrum (in rugby) mêlée f fermée;set square équerre f (à dessiner);set task tâche f assignée;∎ to give sb a set task to do assigner à qn une tâche bien précise;Mathematics set theory théorie f des ensembles(a) (start → task) se mettre à;∎ she set about changing the tyre elle s'est mise à changer le pneu;∎ I didn't know how to set about it je ne savais pas comment m'y prendre;∎ how does one set about getting a visa? comment fait-on pour obtenir un visa?∎ he set about the mugger with his umbrella il s'en est pris à son agresseur à coups de parapluie∎ to set sth against sth comparer qch à qch;∎ to set the benefits against the costs évaluer les bénéfices par rapport aux coûts;∎ we must set the government's promises against its achievements nous devons examiner les promesses du gouvernement à la lumière de ses actions∎ some of these expenses can be set against tax certaines de ces dépenses peuvent être déduites des impôts(c) (friends, family) monter contre;∎ religious differences have set family against family les différences religieuses ont monté les familles les unes contre les autres;∎ to set oneself or one's face against sth s'opposer résolument à qch∎ to set the clock ahead avancer l'horloge;∎ we're setting the clocks ahead tonight on change d'heure cette nuit(a) (place separately → object) mettre à part ou de côté;∎ there was one deck chair set slightly apart from the others il y avait une chaise longue un peu à l'écart des autres;∎ they set themselves apart ils faisaient bande à part∎ her talent sets her apart from the other students son talent la distingue des autres étudiants(a) (put down → knitting, book) poser;∎ could you set aside what you're working on for a while? pouvez-vous laisser ce que vous êtes en train de faire un moment?(b) (reserve, keep → time, place) réserver; (→ money) mettre de côté; (→ arable land) mettre en friche;∎ I've set tomorrow aside for house hunting j'ai réservé la journée de demain pour chercher une maison;∎ the room is set aside for meetings la pièce est réservée aux réunions;∎ can you set the book aside for me? pourriez-vous me mettre ce livre de côté?;∎ chop the onions and set them aside coupez les oignons et réservez-les(c) (overlook, disregard) mettre de côté, oublier, passer sur;∎ they set their differences aside in order to work together ils ont mis de côté leurs différences pour travailler ensemble(d) (reject → dogma, proposal, offer) rejeter∎ the building is set back slightly from the road l'immeuble est un peu en retrait par rapport à la route(b) (delay → plans, progress) retarder;∎ his illness set him back a month in his work sa maladie l'a retardé d'un mois dans son travail;∎ the news may set him or his recovery back la nouvelle risque de retarder sa guérison;∎ this decision will set the economy back ten years cette décision va faire revenir l'économie dix ans en arrière∎ the trip will set her back a bit le voyage va lui coûter cher(a) (tray, bag etc) poser∎ the bus sets you down in front of the station le bus vous dépose devant la gare(c) (note, record) noter, inscrire;∎ try and set your thoughts down on paper essayez de mettre vos pensées par écrit(d) (establish → rule, condition) établir, fixer;∎ the government has set down a margin for pay increases le gouvernement a fixé une fourchette pour les augmentations de salaire;∎ permissible levels of pollution are set down in the regulations les taux de pollution tolérés sont fixés dans les réglementations;∎ to set sth down in writing coucher qch par écrit;∎ it is clearly set down that drivers must be insured il est clairement signalé ou indiqué que tout conducteur doit être assuréformal (expound → plan, objections) exposer, présenter;∎ the recommendations are set forth in the last chapter les recommandations sont détaillées ou énumérées dans le dernier chapitreliterary partir, se mettre en route➲ set in∎ if infection sets in si la plaie s'infecte;∎ the bad weather has set in for the winter le mauvais temps s'est installé pour tout l'hiver;➲ set off(b) (reaction, process, war) déclencher, provoquer;∎ their offer set off another round of talks leur proposition a déclenché une autre série de négociations;∎ it set her off on a long tirade against bureaucracy cela eut pour effet de la lancer dans une longue tirade contre la bureaucratie;∎ to set sb off laughing faire rire qn;∎ this answer set them off (laughing) cette réponse a déclenché les rires;∎ one look at his face set me off again en le voyant, mon fou rire a repris de plus belle;∎ if you say anything it'll only set him off (crying) again si tu dis quoi que ce soit, il va se remettre à pleurer;∎ the smallest amount of pollen will set her off la moindre dose de pollen lui déclenche une réaction allergique;∎ don't mention Maradona or you'll set him off again surtout ne prononce pas le nom de Maradona sinon il va recommencer;∎ someone mentioned the war and of course that set Uncle Arthur off quelqu'un prononça le mot guerre, et évidemment, oncle Arthur embraya aussitôt sur le sujet;∎ figurative to set sb off on the wrong track mettre qn sur une fausse piste∎ the vase sets off the flowers beautifully le vase met vraiment les fleurs en valeur∎ some of these expenses can be set off against tax certaines de ces dépenses peuvent être déduites des impôtspartir, se mettre en route;∎ he set off at a run il est parti en courant;∎ I set off to explore the town je suis parti explorer la ville;∎ after lunch, we set off again après le déjeuner, nous avons repris la route➲ set on(attack) attaquer, s'en prendre à∎ to set the police on the tracks of a thief mettre la police aux trousses d'un voleur;∎ to set sb on his/her way mettre qn sur les rails∎ to set a dog on sb lâcher un chien sur qn➲ set out∎ the shopping centre is very well set out le centre commercial est très bien conçu(b) (present → ideas) exposer, présenter;∎ the information is set out in the table below ces données sont présentées dans le tableau ci-dessous∎ just as he was setting out au moment de son départ;∎ to set out for school partir pour l'école;∎ to set out again repartir;∎ to set out in pursuit/in search of sb se mettre à la poursuite/à la recherche de qn(b) (undertake course of action) entreprendre;∎ he has trouble finishing what he sets out to do il a du mal à terminer ce qu'il entreprend;∎ I can't remember now what I set out to do je ne me souviens plus de ce que je voulais faire à l'origine;∎ they all set out with the intention of changing the world au début, ils veulent tous changer le monde;∎ she didn't deliberately set out to annoy you il n'était pas dans ses intentions de vous froisser;∎ his theory sets out to prove that… sa théorie a pour objet de prouver que…(a) (begin work) commencer, s'y mettre;∎ we set to with a will nous nous y sommes mis avec ardeur(b) familiar (two people → start arguing) avoir une prise de bec; (→ start fighting) en venir aux mains➲ set up(a) (install → equipment, computer) installer; (→ roadblock) installer, disposer; (→ experiment) préparer;∎ everything's set up for the show tout est préparé ou prêt pour le spectacle;∎ set the chairs up in a circle mettez ou disposez les chaises en cercle;∎ he set the chessboard up il a disposé les pièces sur l'échiquier;∎ the equation sets up a relation between the two variables l'équation établit un rapport entre les deux variables;∎ the system wasn't set up to handle so many users le système n'était pas conçu pour gérer autant d'usagers;∎ he set the situation up so she couldn't refuse il a arrangé la situation de telle manière qu'elle ne pouvait pas refuser(b) (erect, build → tent, furniture kit, crane, flagpole) monter; (→ shed, shelter) construire; (→ monument, statue) ériger;∎ to set up camp installer ou dresser le camp(c) (start up, institute → business, scholarship) créer; (→ hospital, school) fonder; (→ committee, task force) constituer; (→ system of government, republic) instaurer; (→ programme, review process, system) mettre en place; (→ inquiry) ouvrir; (→ dinner, meeting, appointment) organiser;∎ to set up house or home s'installer;∎ they set up house together ils se sont mis en ménage;∎ to set up a dialogue entamer le dialogue;∎ you'll be in charge of setting up training programmes vous serez responsable de la mise en place des programmes de formation;∎ the medical system set up after the war le système médical mis en place après la guerre(d) (financially, in business → person) installer, établir;∎ he set his son up in a dry-cleaning business il a acheté à son fils une entreprise de nettoyage à sec;∎ she could finally set herself up as an accountant elle pourrait enfin s'installer comme comptable;∎ the money would set him up for life l'argent le mettrait à l'abri du besoin pour le restant de ses jours;∎ the army set him up as a dictator l'armée l'installa comme dictateur∎ we're well set up with supplies nous sommes bien approvisionnés;∎ she can set you up with a guide/the necessary papers elle peut vous procurer un guide/les papiers qu'il vous faut;∎ I can set you up with a girlfriend of mine je peux te présenter à ou te faire rencontrer une de mes copines(f) (restore energy to) remonter, remettre sur pied;∎ have a brandy, that'll set you up prends un cognac, ça va te remonter∎ she claims she was set up elle prétend qu'elle est victime d'un coup monté;∎ he was set up as the fall guy on a fait de lui le bouc émissaire□, il a joué le rôle de bouc émissaire□s'installer, s'établir;∎ he's setting up in the fast-food business il se lance dans la restauration rapide;(physically or verbally) attaquer, s'en prendre à -
7 Tendenz
Tendenz f GEN tendency, trend* * *f < Geschäft> tendency, trend* * *Tendenz
trend, tend, drift, drive, direction, leaning, (Börse, Konjunktur) tendency, trend, course, movement, drive, run, bearing, slant (US);
• Tendenz gehalten steady market;
• mit einer Tendenz nach oben up;
• abschwächende Tendenz sagging tendency;
• allgemeine Tendenz prevailing tone, general tendency;
• ausgeprägte Tendenz distinct tendency;
• deflationistische Tendenz deflationary tendency;
• zum Umsatz disproportionale Tendenz leverage;
• einheitliche Tendenz general tendency;
• fallende Tendenz bearish tendency, downward trend (tendency);
• stark fallende Tendenz strong downtrend;
• feste Tendenz firm tendency;
• generelle Tendenz overall tendency;
• an der Börse herrschende Tendenz prevailing tone of the market;
• heutige Tendenz present trend, present-day tendency;
• inflationistische Tendenz inflationary tendency;
• kurserholende Tendenz rallying tendency;
• kurstreibende Tendenz price-rising tendency;
• lebhafte Tendenz brisk tendency;
• lustlose Tendenz dull tone;
• monopolistische Tendenz monopolistic tendency;
• preissteigernde Tendenz price-raising tendency, upward surge of prices;
• protektionistische Tendenz tendency towards protectionism;
• redaktionelle Tendenz editorial policy;
• rückgängige Tendenz downward [business] trend;
• rückläufige Tendenz downward (bearish) tendency (trend, movement);
• rückschrittliche Tendenz downward tendency;
• saisonbedingte Tendenz seasonal trend;
• schwache Tendenz despondent note;
• schwächere Tendenz weaker tendency;
• deutlich spürbare Tendenz strongly marked tendency;
• steigende Tendenz upward trend, uptrend, bullish (upward) tendency, buoyancy;
• uneinheitliche Tendenz unsteady tendency;
• weichende Tendenz softening tendency;
• zurückhaltende Tendenz tone of restraint, dull tendency;
• Tendenz der Aktienkurse stock trend;
• Tendenz zur Einführung von Tantiemeregelungen bonus trend;
• Tendenz der öffentlichen Meinung set of public opinion;
• Tendenz zur Qualitätsverbesserung quality trend;
• Tendenz der Wechselkurse direction of exchange rates;
• politische Tendenz einer Zeitung political colo(u)r of a journal;
• Tendenz beibehalten to maintain the tone;
• inflatorische Tendenzen eindämmen to curb the inflationary tendencies;
• der allgemeinen Tendenz breit gestreuter Produktionsprogramme folgen to jump on the diversification bandwaggon;
• Tendenz in der Politik der Geldmarkterleichterungen fortsetzen to continue their run towards ease in money rates;
• steigende Tendenz erkennen lassen to show a tendency to improve;
• von der Tendenz profitieren to profit by the tendency;
• fallende Tendenz zeigen to tend downward;
• Tendenzblatt tendentious paper;
• Tendenzbuch tendential book. -
8 banner advertising
Mktgthe use of rectangular advertisements or logos across the width of a page on a Web site. Organizations frequently place such ads on a third party’s Web site in order to attract users to visit their own.Debate still continues on whether banner advertising is an efficient and cost-effective way of promoting a Web site. However, prices for banner advertising have dropped significantly in recent years, and it can be effective if the Web site is visited by people whose profile accurately matches the advertiser’s target market. Banner ads are particularly useful for raising awareness when a new Web site, product, or service is being launched.
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